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The old Way dealership was opened in 1955 and was operated by Wayne Willard Way. This goes back to the days when a smallish town like Coldwater could support numerous small dealerships. There are still dealers in Coldwater but far fewer than the old days. The ads for this dealership tail off in the 1960's in the newspaper archives. Eventually this dealership was converted to a Muffler Man which remains operating in 2023.